First Energy Gum launches new energy gum in 2 flavors

First Energy Gum, the energy gum developed by Olympic champion Mark Tuitert and YouTube star Thomas van der Vlugt, is launching an all-new energy gum in as many as two flavors on Tuesday, May 16, 2023.

This new sugar-free gum contains 40 mg of caffeine per gum, is conveniently dispensed and gives you an energy boost within ten minutes. Available in Red Mint and Blue Mint flavors, First Energy Gum is packaged in a convenient pouch with a resealable zipper.

The product is suitable for anyone who needs a quick energy boost, whether on the go, exercising, working or studying. First Energy Gum creates a new category, competing with traditional energy products such as coffee and energy drinks. The uniqueness of "energy gum" is that the caffeine is directly absorbed in your mouth while chewing gum.

Mark Tuitert, Olympic speed skating champion, was always looking for ways to improve his performance. As of 2017, he runs First Energy Gum together with his companions, including Thomas van der Vlugt. Their goal: to contribute to physical and mental performance by producing the best and tastiest sugar-free energy gum that provides the body with instant energy.

Mark: "Over the past five years we have learned a lot. The feedback we mainly got is that it really works, but people also found the gum to be quite large and intense in taste. A lot of people dropped out on that. So we spent a lot of time developing two new products in the flavors the "Red Mint and Blue Mint. We listened to our customers and started working on the size, flavor and packaging. We have built our brand online with an established customer base, but have always had the ambition to be available everywhere. Therefore, we will soon expand our distribution further with several new petrol and retail channels.

Thomas van der Vlugt, co-owner of First Energy Gum and known for his YouTube channel StukTV, is excited about the launch of this new energy gum: "We want to have a positive impact on people and help them get the most out of their lives. I also especially hope that young adults will make the switch to our energy gum as a unique and better alternative to energy drinks or pre-workouts.

So what are you waiting for? Go to and order your own First Energy Gum in Red and Blue Mint flavors.

Chew, enjoy and stay sharp!

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.